On November 6, 2024, Wuhan Eurasia Conference & Exhibition International Hotel played host to Wuhan Keda's 30th Anniversary Celebration — the Keda Brand Strategy Upgrade Launch Conference and New Product Launch Ceremony. This grand event aimed to focus on the upgrade of the brand's strategic plan for the next five years, clarify the new development direction under the new market situation, and grandly launch 14 categories of strategic new products. A total of more than 600 people attended the event, including Wuhan Keda's core management personnel, representatives from various departments, industry guests, professional consultants in various fields, and dealer partners from all over the country.

At the conference site, every detail highlights Keda's corporate spirit of being enterprising, innovative and pursuing excellence. Whether it was the simple yet grand check-in wall, the journey wall that gathers the footprints of Keda's 30-year development, or the ingenious photo check-in spots, all made the attending guests feel Keda's sincere care and the warmth of "coming home". 

Setting Sail Together for a New Journey

At the beginning of the event, Mr. Du Kunwen, Chairman of Wuhan Keda, delivered a speech. He extended the most sincere welcome and heartfelt thanks to the attending guests, consultants, and distributors, and expressed his profound prospects for Keda's future.

He stated that in the future, Keda will make efforts in three aspects to address challenges and achieve leapfrog development:

1. In terms of products, Keda will adhere to the principle of "upholding fundamentals and pursuing innovation".

2. In terms of the market, Keda will carry out comprehensive brand and strategic upgrades.

3. In terms of services, we will strengthen after-sales service support, tiling technical support, and construction training, and help distributors across the country establish a "2+1" composite tile tiling system service system and a standardized construction system.

Through this series of initiatives, Keda will realize the transformation and upgrade from a product-oriented model to a service-oriented one, providing more comprehensive and professional support and services for distributor partners.

Subsequently, Chairman Du Kunwen affectionately reviewed his mental journey over the 30-year entrepreneurial process, shared his profound insights into faith and good deeds, and conveyed the positive values of benefiting others and oneself as well as boundless love. He elaborated in detail on how to integrate this spiritual strength into every detail of the enterprise's operation to lead the enterprise forward steadily. These sincere words deeply touched the on-site guests and won their sincere appreciation and strong resonance.

At this milestone moment, Mr. Sun Weixing, Secretary-General of China Stone Association, Mr. Cui Yujiang, President of the Ecological Putty Mortar Branch of China Private Technology Promotion Association, Mr. Wang Zhongqu, President of the Tile Grouting Technology Professional Committee of China Ceramic Industry Association, and Mr. Li Shufeng, Member of the Hubei Provincial Committee of the Chinese People's Political Consultative Conference and Chairman of Huashang Technology Investment Group, delivered speeches on stage one after another. They expressed their profound recognition and praise for Wuhan Keda's remarkable achievements in the global market with its marble adhesive and dry-hanging adhesive, and expressed their expectation that Wuhan Keda will make further breakthroughs in the markets of stone accessories, mortar, and tile grouting in the future.

Strategic Upgrade to Become the Global No.1

In military operations, one values strategy; subduing the enemy without fighting is the supreme achievement. Strategic layout is the compass and nautical chart for an enterprise's development. Mr. Wan Shuibo, brand strategy consultant of Keda, provided an in-depth interpretation of Wuhan Keda's brand strategic planning for everyone. He thoroughly analyzed the implementation support for Keda's brand strategic upgrade from 9 dimensions: high-dimensional strategic layout, clear brand positioning, unified brand image, solid innovation capabilities, systematic product planning, three-dimensional marketing system, practical business education system, altruistic corporate culture, and win-win cooperation model. Through the implementation of these 9 dimensions, Keda will keep moving forward with the goal of becoming the global No.1 brand in architectural adhesives!

30 Years of Forging Ahead, 30 Years of Devoted Cultivation.With its outstanding product quality, unremitting efforts and continuous innovative spirit, Keda Brand has stood out in the global market! It has won the honor of "No.1 in Global Sales of Marble Adhesive and Dry-hanging Adhesive". Xu Zhihong, Xiao Xi and Zhu Yongze, leaders of Wuhan Keda, together with Deng Xinyu and Huang Jingwen, leaders of Shangpu Consulting, took the stage to unveil this important honor for Keda. This honor is not only an affirmation of Keda's past efforts, but also an incentive for its future development.

Li Hanling, Minister of the Marketing Management Department of Keda, conducted an in-depth analysis of the current market situation in his keynote report on market strategic planning, and based on this, pointed out the future development path and breakthrough directions for Keda. Looking ahead, Keda will take a series of measures: internally, it will commit to the comprehensive optimization and upgrading of R&D, production, brand building and other fields, and continuously foster new business growth drivers; externally, it will provide dealers with support such as store assistance, new media empowerment, and business training at Daguan Academy to facilitate their growth and development. 

New Product Launch and Technological Innovation.

In the new product launch session, Chen Wei, Deputy Minister of the Marketing and Planning Department of Keda, gave a detailed and in-depth introduction to the new products. This time, Keda launched a total of 14 product categories, including Hercules N50 All-scenario Epoxy Structural Adhesive, Hercules Home Decoration Epoxy Tile Adhesive Series, TEENIAX Premium Pure White Dry-hanging Adhesive, Thor Standard Pure White Dry-hanging Adhesive, Hercules Sintered Stone Composite Adhesive, Economical and Affordable Stone Adhesive, Thor Series Tile Adhesive, Thor Series Back Adhesive, Thor Series Waterproofing Products, Xunlei 5D Tile Anti-falling Adhesive, Xunlei Back Adhesive, Xunlei Series Waterproofing Products, Jiami Tile Grout, and Thor Series Silicone Adhesive. All these products are carefully developed by Wuhan Keda after years of dedicated preparation. They can replace and upgrade existing products in the market and possess stronger market competitiveness.

At the Unveiling and Launch Ceremony of the Core Technology Research Center and the China Ceramic Tile "2+1" Installation Technology Research Center.Yan Changjun, Director of the Second Division of the Quality Assurance and Inspection Department of Wuhan Keda, first explained Wuhan Keda's core bonding technology and the "2+1" tile installation technology. Relying on the advantages of 30 years of accumulated R&D formulas, raw material supply, and a database of over 1,000 key cases, combined with the "2+1" installation technology (which uses dry-hanging adhesive paired with tile adhesive), the safety and reliability of large-format ceramic tile installation are fully guaranteed.

Subsequently, Mr. Yan Changjun, together with Liu Yi, Zhang Jiajun and Zhao Dingyi, leaders of the Management Office of Wuhan Keda, jointly unveiled the plaque for the launch of the Core Bonding Technology Research Center and the China Ceramic Tile "2+1" Installation Technology Research Center! This plaque-unveiling event is not only a recognition of Keda's technological strength, but also another pioneering initiative for innovation in the industry! 

Glorious Moment, Sincere Gratitude

Keda's rapid development and outstanding achievements cannot be separated from the strong support and selfless dedication of its distributors! It is their perseverance in the face of difficulties and unremitting efforts that have jointly written Keda's glorious chapter! For this reason, Keda specially held a glory recognition ceremony for the distributors, and awarded them the "Pioneering Leadership Award", "Leapforward Progress Award", "Regional Star Award", "30-Year Win-Win Cooperation Gratitude Award", "Outstanding Merit Award", "Cooperation Model Award" and "Brand Loyalty Award" respectively, to express sincere gratitude to all partners who have been diligent, responsible and always accompanied Keda in the past 30 years!

Finally, Li Hanling, Minister of Keda's Marketing Management Department, announced the heavy preferential policies of this grand ceremony, in return for the distributors' firm companionship and support over the past 30 years! With high-quality products and generous subscription plans, Keda's partners were full of enthusiasm and actively participated in the subscription, making the on-site atmosphere extremely warm.

Warm Family Banquet, Sharing Beautiful Moments

As evening fell, a luxurious yet warm banquet quietly kicked off. Amidst a relaxed and pleasant communication atmosphere, friendships deepened subtly amid laughter and joy, and cooperation was elevated through the collision of ideas—together weaving a warm and unforgettable night.

During the banquet, brilliant song and dance performances were interspersed throughout, adding boundless radiance to the scene; meanwhile, the award presentation and lucky draw sessions filled with surprises pushed the atmosphere to one climax after another, and the venue was filled with contentment and laughter. These precious moments, like twinkling stars, are scattered in our hearts and have become warm and eternal beautiful memories.

Thus far, the Keda Brand Strategy Upgrade Conference and New Product Launch Conference have concluded successfully. This conference not only opens up broad new development opportunities for Keda, but also greatly strengthens the confidence of distributors to move forward hand in hand with Keda and create another glorious 30 years in the future.

Looking ahead, relying on this strategic upgrade, Keda will continuously optimize its product matrix, deepen service quality, and strengthen brand building. It is committed to providing customers with more efficient, more environmentally friendly, and safer adhesive solutions, and will work with partners from all walks of life to jointly open a new chapter of win-win cooperation.