On April 16th, the 4th Special Mortar Industry Development Conference themed "Going to the Jiangnan Region" was grandly held in Wuxi. This conference attracted over 400 industry guests, including representatives from well-known upstream and downstream enterprises as well as experts and scholars from universities. In his opening speech, Wang Zhaojia, Chairman of the Ready-Mixed Mortar Branch of China Building Materials Federation, stated that ready-mixed mortar is not only the cornerstone of national economic development but also a pioneer in the green development of the construction industry.

With 30 years of accumulation in the construction adhesive industry as its foundation, Wuhan Keda Marble Care Materials Co., Ltd., as the co-organizer of this conference, had Yan Ting, Deputy Director of the Marketing and Planning Department, deliver a keynote speech titled "From Quality to Brand, From Persistence to Leadership" on site. She shared with the attending guests Keda's 30-year growth journey, which has taken "quality as the foundation" as its core concept, deeply engaged in the adhesive field, and promoted the national brand to the global market.

Driven by Technological Innovation to Build Global Competitiveness

Wuhan Keda has always adhered to technological R&D and quality innovation. It owns more than 30 brands, and its products are sold to over 70 countries and regions around the world. Its core competitiveness lies in the following aspects:

◆ Independent R&D: Establish a strict formula management system, master the scientific proportioning of "anti-aging agents", and effectively inhibit the aging and degradation of adhesives.

◆ Strict Raw Material Selection: Procure high-quality raw materials globally to ensure product stability.

◆ Integration of Industry, University and Research: Cooperate with experts from scientific research institutions and national-level laboratories to continuously optimize product performance.

Breaking Through Industry Involution and Exploring Innovation in Tile Installation Technology

Faced with homogeneous competition, Wuhan Keda has chosen to break the deadlock through technological innovation. Regarding the problems of traditional tile adhesives—such as being prone to hollowing and falling off—during the tile installation process, Keda has developed an integrated system of "dry hanging + wet pasting + composite delivery".

Breaking Through Industry Involution and Exploring Innovation in Tile Installation Technology

Faced with homogeneous competition, Wuhan Keda has chosen to break the deadlock through technological innovation. Regarding the problems of traditional tile adhesives—such as being prone to hollowing and falling off—during the tile installation process, Keda has developed an integrated system of "dry hanging + wet pasting + composite delivery".

Upholding the Original Aspiration and Marching Toward the Global Stage

Minister Yan stated that Wuhan Keda will continue to uphold the company's vision, anchor the goal of becoming "the world's top brand of construction adhesives", and work hand in hand with industry partners to "connect the world with technology and safeguard the future with quality".